UX Researcher/Designer
Hello! I am Ayushi. A human-centered Designer, Researcher and Strategist.
Recent graduate of Masters in Human Centered design from Srishti Manipal Institute. My journey before this includes an MBA degree from IIM Indore and 4 years of experience of working in tech startups in Business and Project Management roles. I like to make sense of things, to make things that make sense.
Featured Work
What I Offer
Evidence-Based Research
Across various kinds of research, the common denominator is evidence. So you can make your decisions on evidence rather than assumption or gut feeling.
Build human-oriented services
My career in service based start up & product companies has helped me understand how to build successful services & experiences. I can run live projects and help organisations build human-oriented services.
Seeing the bigger picture while focussing on the dot
Having a background in Business Management, I am able to zoom in to notice the slightest behaviours, and zoom out to see the big picture, and all the interconnections that bind them. Connect recommendations to strategic goals, and ensure we treat the problem, not just symptoms.
Count on me to ask
What are the true needs of the people we are designing for?
I am a UX Researcher and Designer with a strong background in strategy and a deep interest in service design, product design, and futures thinking. I am committed to understanding the true needs of the people we are designing for, ensuring our solutions are both meaningful and effective. Outside of my professional pursuits, I enjoy traveling, practicing pottery, and watching K-Dramas.
